Color is more than style when it comes to jackets. It affects how visible you are, how dirt shows and how well a jacket pairs with the rest of your clothes.
Dark colors such as black, navy and charcoal are practical in town, hide marks and match almost anything. Lighter shades can look fresh against winter scenery but show dirt sooner.
Bright colors like orange, red and yellow stand out against snow and trees, which is helpful on mountains and in poor visibility.
Think about the rest of your wardrobe and the places you will wear your jacket. A neutral piece is a safe daily choice, and a bold shade can give an outdoor jacket a purpose beyond looks.
